Search Engine Optimization and Search Ads are similar in many ways but there are some major differences. SEO is all about improving your website’s ranking in Google’s search engine. On the other hand, Search Ads is a form of online marketing that uses a pay-per-click advertising program to promote a business. There are basically two ways to use Search Ads. The first is a paid advertising approach and the other is organic search results direct. The first is more effective and the latter is more affordable.
There are basically two methods used for ranking high in Google’s search engines.
The first is through natural search traffic and the other is through paid advertising. Organic search traffic: Search Engine Optimization is usually the cheaper way to rank high in search engines. Paid advertising, however, can get you in the top 10 rankings in a few days.
As part of search engine optimization, strategic use of keywords is important. Keywords play a vital role in generating organic results and are also essential in Search Engine Marketing, otherwise known as SEM. The process of SEM involves using keywords and phrases in both web content and in paid advertisements. Paid SEM is often used by companies that have a small budget but want to maximize their online presence.
Search Engine Optimization requires a lot of effort and time.
This is because it is a long-term campaign which require you to continuously monitor your progress, tweak your strategies if necessary, and constantly add fresh content. You cannot expect to achieve a top rank in a short time. It can take several months or even years before you see any results from your SEO efforts.
Search Engine Optimization requires continuous monitoring of your campaign so you can determine which keywords are helping you generate traffic. To make sure that you’re targeting the right keywords, you must analyze your landing and on-page elements. Knowing what works for you will help you optimize your campaign and reach first page rankings. In addition to analyzing your ads and content, you can also use other tools like Google Analytics to determine which keywords are bringing you the most traffic.
On-page elements, which includes ads, text ads, Meta tags, headings, and images, can be manipulated to improve your SEM campaign results. In order to do so, you must constantly study your landing page or main ad group. By tweaking these elements, you can easily turn a profit. For example, you can place an image ad if you’re running ads that don’t draw much attention. Also, by adjusting the placement of your ads and keywords, you can change the number of clicks that result in a sale.
There’s another aspect to optimizing your ads besides just focusing on keywords and ad placement. Pay per click ads, which can include image ads, have a maximum CPC, cost per click. Obviously, the more clicks you can get for each individual keyword, the lower your cost per click and vice versa. The key with PPC ads is knowing your competition and studying your chosen keywords to create ads that will outrank your competitors. In addition, using tracking tools like Google AdWords you can keep track of your ads and your progress.
- Optimizing your ads to outrank your competition allows you to generate more clickthrough rates (CTR).
- A CTR is basically the number of times a visitor clicks on your ad.
- By staying ahead of the pack with high CTRs, you’ll end up making more conversions than your competition.
- It takes a little time and practice, but SEO can be a very powerful way to grow your business.
- Using this method you can gain more traffic and ultimately convert better.